Meet Laticia Rolle, the visionary behind Tress Hats—an actress, esteemed athlete, and visionary entrepreneur. Frustrated by the absence of hair accessories, particularly baseball hats, designed for textured hair, Laticia embarked on a mission to revolutionize headwear. Her journey began in her formative years as an athlete, where she faced the dilemma of straightening or brushing her curls to don a baseball hat. Determined to preserve her natural texture, Laticia pioneered the first Tress prototype in 2015, recognizing the shared need among her friends. Two years later, she unveiled the patented Tress fitted hat for curls, igniting a phenomenon from her humble business hub in the second bedroom. Tress swiftly captivated the industry's gaze, earning acclaim from renowned publications like Allure, Essence, and Popsugar. Influential beauty bloggers such as Jess from Mahogany Curls and Bianca Renee embraced Tress, solidifying its status as the quintessential baseball hat for every curl type.